Video is a powerful tool you can use to enhance your blog image.
It can strengthen your content message by bring clarity and greater understanding to your readers.
Folks love video.
I'm going to mention just a couple of ways you can use video that will make a difference in your online marketing strategies.
1.
To Inform or Teach 2.
To Entertain Let's examine these two reasons for using video.
Information or Teaching: Whether it's how to put up a new WordPress blog, or how to self pollinate your tomatoes plants or make a chocolate cake, a video will teach it better than words alone.
To see someone actually doing a task can bring clarity and understanding to your message.
Sometimes online marketers don't take advantage of video in promoting their business or enhancing their blog image.
Besides using video on your blog, short videos can be used on opt-in pages and sales pages.
Sales page videos are becoming more and more popular.
I have used video on one of my opt-in pages.
Because of the nature of my give-away, text alone would never get my message across to my prospective clients.
You don't have to produce your own video.
There are many good teaching video available free to you online.
Use one of these free teaching videos to drive home an important point you are making.
Entertainment: I bet most of the videos on YouTube are submitted for the soul purpose of entertaining.
And, entertainment videos that have some the highest viewership.
So, how does a online marketer use an entertainment video? I really depends on your message.
An entertainment video may be just the frosting on the cake for putting over a certain important concept in your communication.
And, sometimes you just what to share what tickles your fancy.
Your readers love to be entertained...
especially when they can have a good laugh.
As you can see, video is a great tool for enhancing your blog.