When starting an SEO campaign, the first thing a SEO consultant or expert is bound to say is do your keyword research. But how do you do this? If you hardly know about SEO, you'll probably assume that those keywords can be guessed by having a simple understanding of what people type into a search engine; however, this is not the case as it's a little more complicated than just guessing.

Using keywords on your website will help your website gain organic results, effectively enabling your clientele to find you through searching for your services or products. However, some keywords can be heavily competitive, meaning there's thousands of businesses all competing to be found under that keyword - this can make SEO as any SEO consultant will tell you very hard. Thus it is better to compete for keywords that have lower levels of competition, yet are still popular search terms.

Generally when creating an SEO campaign, a consultant will research keyword ideas. For instance, he will research the statistics of certain keywords, which are associated with your product niche or service (i.e. car audio) using a keyword research tool. Popular tools, such as Google's keyword suggestion tool and other free tools will aid you in the creation of keywords, as well as synonyms to use. It also shows how many visitors each keyword gets, enabling you to begin to understand the levels of popularity of each keyword. Viable keyword sources are also:

*From your clients,

*Your competition;

*And your knowledge.

Although it is no good guessing keywords, using knowledge from all of these can help your discover the keywords for your page. Use any information gathered, such as statistics from your website to inform your decision.

Next, check out how much competition there is for your selected keywords by simply putting them into a search engine and looking at the number of results produced. A top SEO consultant will have no problems with competing with the Big Boys (search terms with hundreds of thousands of results), but most people are better off trying to compete at lower levels where the competition is only in the thousands.

When you've collected your data together and are ready to put your research into use, prepare a list of the keywords you are going to use and back it up. Then you can begin to implement the keywords into your website by using them in your content.

If you are interested in improving your website's SEO and traffic, why not hire an seo consultant from www.seoguy.co.uk. They also offer website design and PPC management services as well as seo consultancy.