LCD Enclosures are deployed to protect outside digital advertising, owing to the vulnerable electronic devices that makes this dynamic signage jaw dropping.

No longer are LCD televisions the belongings of the elite, with latest equipment emerging on a daily basis the costs are reducing dramatically this is why from the mom and pop store to the large corporation who are fitting these screens in outside locations. Not forgetting many home-based users who have a flat screen in the garden.

With the introduction of flat screen monitors into manufacturing facility environments for factory computer systems, the demand for protective LCD and plasma cases has increased; with the use of LCD casings you can fit either a dynamic advertising solution or a factory information solution knowing that the hardware are sheltered from anything that would normally damage the hardware.

These special LCD enclosures are outfitted with everything you need excluding the TV, inside the cases is a mounting frame for the screen as well as a cooling and heating system that keeps the electronics including a small factor PC, thin client or media player and the screen at the best likely temperature, prolonging the life of the electronics maximizes the return on investment.

These can also be fitted with interactive panels so that the entire dynamic advertising comes alive and engages with the client directly, this is the most relevant type of marketing presently on the market. Remember if you feel as though you are being sold to as a group you will interact less, but if you feel it is tailored closely to your necessities and your needs you will engage more and even consider buying more openly than if you where in a group.

These touch panels come in many different varieties from resistive touch, Sound Acoustic Wave (SAW) or infrared, in spite of this resistive touch comes out the best for outdoor use as there have much better weatherproofing, they are more stable and usually last between 3 and 5 years.

Then there is the recent introduction to 3D digital marketing, here the advertisings will just jump out at you off the screen and scream bye me! But it will be some time before we see these outside.

Digital Out-of-doors Advertising - Place Based Marketing

Location based signage is a new name for out-of-doors digital advertising and is in general employed to market products in high traffic spots, that are pin pointed to particular geographic sites.

Site based promotion is just the thing for advertising local businesses to inhabitants in a particular locality, for instance if you where in the Trafford Center in Manchester and wanted to know what other traveler sights were about, this could be used, for example how to get to Old Trafford and tour round the world famous Manchester United Football Club while the females of the shopping excursion go on with shopping.

Scenario number two, if you are in an unfamiliar city on business and want to take a customer for lunch, this type of marketing can be utilized by cafes in the locality to sell their products and services, even to the degree of providing money off coupons that are text to the clients mobile phone.

On the whole the equipment consists of a cellular or 3G media player at the specific site is and then show the pertinent adverts from businesses, there are two portions to this approach called push and pull.

Push system is when ads are shown to potential customers, the other (Pull) is when a customer requests a cut rate ticket - the pull method is employed.

However this can not be abused as it would be the comparable of sending spam emails if consumers had not asked for your information.

This industry sector is said to be worth an estimated $1.7 billion by 2015 even though it is in its infancy right now.

Place based advertising is a merge of both outside digital signage and cell marketing, using an traditional electronic marketing network is definitely an advantage in set up costs, this is why all the devices can be fitted into LCD monitor enclosures, these screen cases offer the appropriate fortification from the weather conditions and physical assaults.

Using new technology is marketing is essential for businesses to stay ahead of their field and winning the contracts and orders.

The author has over 14 years experience as he owns the leading producer of LCD monitor enclosures, as well as supplying a range of LCD advertising displays that are available from 17" to 80" and used throughout the world through a network of integrators.