Introduction


A mobile app is a tiny program that has its home in a smartphone, tablet or Ipad and satisfies a marketing, sales or training purpose by bringing in a useful tool to your target market. With a single click you get to learn the timing of the local trains, the latest Bollywood buzz and what is happening in the world of politics. Mobile application development has opened the doors of convenience, ease and quickness. Life has become easy with forthcoming technology and innovation in all walks of life.



Some Statistics


The mobile application developers are doing a commendable job in designing and creating some immensely useful apps that has solved the common man's daily life troubles. The app downloads totaled roughly 102 billion in 2013. Apple and android have started the race and now it has no boundaries; sky is the limit. Statistics shows that more than 60 billion total apps have been downloaded from the Apple app store, which offers over 1 million apps for iPhone and iPad. The mobile application development is one of the rising industries undertaking a huge variety of tasks giving a bundle of benefits to the mobile app develops as well as the users.

Use of Applications

Talking about the benefits of mobile apps, the list seems to be unrelenting. From letting you know what is going on in your vicinity to learning the current dollar rates, movie show timings to getting traffic alerts, apps does it all. Having an app to represent your brand makes the user plunge into it having an effective recall value of your brand in the user's mind. Since, automation is the call of the day; it helps in reducing the cost to your business leading to more profits.

Apps for Businesses

With 86% of the world's population using a mobile phone, having an app is beneficial in more and easy sharing of content amidst mobile users. Creating a high level of brand loyalty, lofty engagement, attracting new customers along with improving the existing customer relationship are some of the major benefits of.
With more and more competition eating up the brand space, it becomes more than must to keep up with the current pace of app development world. Mobile device usage has grown to 3.29% of the entire internet traffic market, so the trend of using the net is clearly visible. In the coming decade, the app revolution might rule the web marketing world with a lightning speed.

So, if you think your app store is missing some fun and knowledge, get it now and get close to the world!