You have probably seen a mobile DJ before at some point.
Maybe you were at a wedding or a fraternity party, and there was a fun-loving guy or girl picking the tunes and blasting them through big speakers.
How does that business work? What goes into such a fun business? This article will show you the simple elements of a small DJ business.
First, you must realize that it is a people business.
The DJ makes the entire company.
He or she will be the face of the business, and will make the sale with new clients.
Learn to talk to people about your business and let them know about your DJ services.
Even if you are standing in line at the grocery store, you can be promoting your services and potentially winning a new client.
Equipment is another big part of the DJ business.
A sound mixer, speakers, microphones, cables, CD players, iPods, laptop computers, etc.
Those are some of the pieces of equipment a DJ uses to perform his job.
You can learn a lot about equipment, but knowing the basics is enough to get started.
Look through a music website and get an idea of what the equipment looks like, what it does, and what it costs.
Lights could fall under equipment, but I like to consider them separately.
Not all DJs have a light show.
A lot of weddings will not require any lights, so the DJ doesn't bring any along.
But parties and school dances will enjoy having a great light show to set the mood.
Lights can include can lights with colored gels, lasers, and various other lighting effects.
The possibilities are endless, and I encourage you to look around at your options.
Finally, the music is the big key to your DJ business.
You should have an extensive music library and knowledge of music from all eras - not just new songs! Oldies and hits from 15 years ago are often very popular, and you should be familiar with them all.
Building a music library will be a constant process in your business, but you must keep up to date and always add new songs.
Those are the basic components of a simple DJ business.
The subtle complexities come into play when you consider marketing your services, working with customers, and building customer loyalty.
Those are the topics of a later article.