Do you find yourself wondering why your copywriting isn't converting well? It's amazing that you can quickly help yourself just by learning about the easily avoidable mistakes that help to kill conversions. Our purpose, today, is to discuss just a few of the many kinds of coywriting mistakes so your knowledge and awareness will be just a little bit more.

A common copywriting mistake is not taking care of the punctuation when writing the copy. You should always speak in terms of benefits and not features, and everything you write must be clearly stated and to the point. So even if you selling the greatest product on Earth, if you violate any of those your sales will decrease, and how much that happens depends on how badly you violated those rules. Even grammar mistakes are significant because it all has to do with appearance and impressions, and if you make one too many then you risk the negatives. Yes, you do need to pay attention to the little details in your copy because they can very quickly add-up to something major. Writing a sales copy is not about using complicated jargon and heavy vocabulary, but that doesn't mean you can compromise on the punctuation or anything else. So, grammar and many other considerations can have an impact on your conversion rates.

Powerful testimonials are essential to copy that converts well, so don't make the mistake of presenting them in a poor or ineffective manner. Remember that people buy on impulse and they buy for emotional reasons. Social proof is what testimonials are all about because they help to allay the fears in your potential customers about you and your product. The trust issue is a difficult one to deal with for online businesses, and testimonials are a powerful method that will help you build some trust with your visitors. All other things being the same, the difference between trusting visitors and non-trusting visitors is seen in your conversion rates and sales figures. You have to be careful about getting permission, but sometimes it's possible to find testimonials from experts on your market or product.

Sometimes even the pros miss a mistake here and there, but take care you don't have excessive grammar and spelling erros. If your website/blog looks too unprofessional, then people will have a hard time trusting you. So that's why proof reading and revision were invented, and they can make all the difference sometimes. You really must take this part very seriously because it can damage your business and sales if your copy reads in an unprofessional way. One effective method is to read your copy for a separate type of mistake each time you read it. Overall, the only way you get make the most out of copywriting is to avoid the mistakes detailed in this article.