- A great press release starts with a powerful headline. Your headline should convince an IT-savvy audience that the press release contains information that is relevant to their readers.
- The opening sentence of the press release must be targeted to media that deal in information technology knowledge. Include the product name and a teaser mention of the benefits.
- In the first paragraph, describe the event and the impact on consumers. In one or two sentences, explain how the new technology or breakthrough is different from others, and describe how it will change the information technology industry.
- To lend credibility to your press release, include quotes from reliable, well-known sources. Consider soliciting a comment from the top executive in the company or an information technology expert.
- In the body of the press release, write a succinct explanation of the impact of the new development. Information technology is a rapidly changing field, and breakthroughs get the most attention if they are revolutionary or have staying power.
- Make the journalist's job easier by writing a brief company profile. Include a basic history and explanation of services. Also mention any well-known information technology projects to increase familiarity. Close with contact information.
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