After choosing a political campaign slogan in your race for office, your next step as a candidate should be to get your hands on elections statistics from the last two or three cycles.
The election statistics will tell you the results in the last elections, the total number who voted, the number who voted in your race, the number who voted in similar races.
With this information, you come up with an average number of people who are likely to vote in your race.
Divide that by two, and you have you target number of votes to win your political campaign.
Once you have picked your number, you have to sit down with your campaign people and decide how you are going to get to that number, precinct by precinct.
If the people in Ward Three Precinct C are madder than hell about the sewers backing up, you can look to getting some votes there.
If, on the other hand, they just had a testimonial dinner for the councilman at the new recreation center he had built in the ward, and 500 people showed up, you can forget about winning there.
Try to locate the swing precincts, that is, the precincts with swing voters.
Few people are voting a straight ticket nowadays, but party affiliation still counts to some extent.
Even many who call themselves Independents still tend, all things being equal, to vote more for candidates of one party more than the other.
A swing voter can be defined as one who votes for the particular candidate, but not on the basis of party affiliation.