- A coach guides the manager to improve performance or decision making. The coach must stay current with the latest in the managerial field in order to provide the manager with the latest best practices and techniques.
- A coach challenges the manager to achieve goals and aspire to new levels. A workplace coach must provide challenges for the manager to motivate and encourage the practice of new skills and knowledge.
- A coach supports the manager by providing advice, answers and feedback in times when the manager needs it the most. According to executive coach Deborah Mackkin, "we forget that they are human, with self-doubts, anxieties, and internal voices that are very self-critical... so the coach is invaluable for providing positive feedback, encouragement, and a supportive ear during difficult times."
- A coach monitors the manager during routine daily tasks. The workplace coach can provide the manager with assistance on improving efficiency and time management and using technology to improve performance.