No matter which industry you may belong to, you are sure to face fierce competition from existing and new brands that seem to be born almost every day.
In such a scenario, it is vital to create a strong presence for your brand so that you can stand out from the crowd and win over loyal customers for life.
Marketing on Facebook helps! Facebook is Popular, Globally Today, Facebook has millions of active users who communicate with one another several times, every day, talking about their favourite movies, restaurants, events and brands.
Wouldn't it be great if you could join them, direct them to valuable resources, solve their queries & have access to genuine feedback about your products and services? Facebook lets you hang out with your present and prospective customers so that you can communicate with them on a 1 on 1 basis, thus giving you a golden opportunity to direct all your marketing efforts to them in a focussed, cost effective and results oriented manner.
Let's face it; Facebook is one of the most lucrative social media networking websites for promoting your services, interacting with your customers directly and building your brand.
Here's how - 1.
Facebook Company Page Build a professional Facebook Page for your business to formally represent your Company on Facebook and enable users to find out more about you.
You can update this page regularly with useful content that adds value to your customers and potential customers.
This can include press releases, links to website / blog, new product launch information, events, news and special offers.
Whenever a user 'Likes' your page and becomes your fan, they receive regular updates from you which are further broadcasted to their friends.
This is a great way to spread Brand Awareness and Brand Visibility.
2.
Facebook Places With the help of Facebook Places, you can add details about your physical location and claim your Place on Facebook.
Fans can now check-in to your Place, invite other friends to join them and talk about their experience at your store, restaurant or physical space, thus creating a buzz around your brand.
3.
Facebook Ads Engaging your customers is easy with Facebook advertising.
With the help of information added by users in their profiles (preferences, likes and interests) marketers can target their most preferred audiences and serve customised ads to them in a most cost effective manner.
A strong title, image, body and call-to-action can trigger the desired action.
4.
Facebook Events Let's say your community is organising an event.
By joining the event, you can grab the attention of your fans.
Moreover, you also get the opportunity to meet and interact with new people, thus creating further branding for your company and its products / services.
In addition, you can run polls to get genuine customer feedback and work towards maintaining regular interactions with your customers to keep the interest alive.
Make sure to build a strong strategy around marketing your brand on Facebook.
You are sure to be pleased with the results.