There are a million Cold Calling scripts out there.
How many have you tried already? There seem to be two consistent 'issues' with these scripts and their use with the people I've coached.
#1 - If the fundamental 'approach' the salesperson is using is obsolete - it won't matter how good the sales script is.
#2 - Pitching your product or service before the prospect even 'knows' they have the problem you're trying to solve.
      The first issue has to do with the position of weakness most salespeople put themselves by the very nature of their approach.
That is to say that when they call prospects, they immediately launch into their canned sales pitch hoping to either to set up an appointment or make a sale.
In case you happen to be in this group; it's time you learn that the general public now has the Street Smarts to recognize a salesperson on the phone instantly.
If you're calling business prospects - they are even more street smart.
What happens next with this 'Old School' approach? Well you already know:

• Their voice tone and entire demeanor shifts towards you
• Their defenses go up and their communication channel shuts down
• They start scheming on how they're going to ditch you (get out of the call)

I can't really blame them.
Salespeople aren't actually known for their 'service' mentality are they? These folks have plenty of past experiences where salespeople have ended up disappointing them.
I advise all my clients to move away from being 'sales' people and to start positioning themselves as a Trusted Advisor instead.
A Trusted Advisor helps a client solve problems independent of any particular product or service they may offer.
This change in approach actually fosters a new paradigm shift for salespeople and more importantly - for the prospects you're reaching out to.
How? Good question:

• Your prospects will now usually be more than happy to talk with you (a breakthrough by it self for many salespeople).
  
• You'll actually get the essential information you need (are they a viable prospect?, how eager are they to resolve their problem?, etc).
  
• You'll find yourself eager to pick up the phone and prospect because people are treating you so much better and you're getting quality appointments.
     

l say that because they will stop 'seeing you' as just a salesperson and start treating you with the respect they give their Trusted Advisors! So to be crystal clear here - the ' cold calling scripts' you're using - or hope to find - are obsolete if your approach is based on the 'Old School' method of jumping right into your pitch! You can continue to search for better and better scripts but you'll be experiencing the same crappy results.
Moreover; whatever passion and enjoyment you hoped to get from your work will be dead and gone.
That's because in this day and age - old school salespeople are essentially treated like dirt - and that's not going to change.
It's time to turn the page and become a Trusted Advisor first and foremost.
This shift in approach will also naturally lead into building the type of trust your prospect needs in order to make a buying decision.
To get a sense of the 'night and day' difference this approach makes is to imagine the difference between pushing your car uphill or pushing it down hill.
Yes, it's that big a difference.
Let's get to the second issue mentioned at the start of this article: Pitching your product or service before the prospect even 'knows' they have the problem you're trying to solve.
As far as your actual 'New School' cold calling scripts are concerned;  I suggest that they also go through a complete paradigm shift as well.
That means that instead of jumping into a sales pitch your goal is to start a genuine conversation with your prospect.
Please, I'm not referring to discussing his golf game or anything else of a personal nature.
This conversation starts from the moment your prospect answers the phone and is focused on discussing what their core problems are.
Naturally, you should have a good idea that they're already wrestling with a particular problem that your product or service can actually solve.
If you determine that you can't solve that problem with your product - or offer a solution using someone else's - then admit it and thank them for their time.
  This is important: Unless you and your prospect can come to a mutual agreement on what his core problem is, there is no chance in heck that they will feel compelled to meet with you - let alone purchase what you're offering.
My point here is that it's essential that you not move forward into asking for an appointment - let alone talk about features and benefits - until your prospect willingly acknowledges that he's struggling to solve a particular problem.
Here's the Good News and the Bad News: The bad news is those magical cold calling scripts you've looked high and low for simply do not exist.
Unfortunately, for many people; searching for that ideal sales pitch is just an excuse they give themselves to avoid picking up the phone.
It's also not always easy to persist through the necessary learning curve required to  master any new skill such as sales.
The good news is actually great news - because facing up to the illusion that a   magical cold calling scripts even exists now allows you to instead embrace a much more effective and fun approach.
That new  approach is simply to be yourself and to be of service.