- According to the Direct Mail Marketing Association (DMA), non-catalog use in 2009 produced $445.8 billion in direct marketing sales, more sales than any other direct marketing medium. Effective direct mail must target the right audience and include a call to action asking the mail recipient to take the action you desire.
- Telemarketing ranks second in producing the most direct sales at $334.3 billion in 2009. Telemarketing can be most effective if the person on the list of prospects to call is to the person who can decide to buy your product. Prepare a script or checklist of what you will say and how you will handle objections before making telemarketing calls. The script should include an attention-getting opening statement.
- According to DMA, Internet search marketing produced $242.9 billion in sales and $140.5 billion in sales in 2009. Examples of Internet marketing advertising include pay-per-click marketing, email marketing and search engine marketing. Pay-per-click advertising requires the purchase of ads displayed in search engine results or on websites; the advertiser pays for the ad placement when someone clicks on the ad. Search engine marketing's goal is to increase the visibility of a website by getting the site listed high on search engine result pages. Email marketing uses electronic mail to deliver one or more messages to a list of prospects.
- Print direct marketing includes catalogs, newspaper and magazine advertising. This medium is seeing an expenditure decline because of the growth of the Internet and the higher costs associated with print production. Tech Crunch reported that in 2009 U.S. Newspapers lost $7.5 billion in advertising revenues in 2008.
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