High ranking in Google's search results can have a phenomenal effect on the success of your business. You can either engage the expertise of a search engine optimization company, or if you have time, there are some changes you can make the website itself.
Write down as many as you can imagine. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important for the customer (eg,"house cleaning Hornsby "). Also, get some ideas from competitors'website. Try making a list of 20-30 keyword phrases.
Choose the two keyword phrases you think would be searched for most. But remember, the more competition there is for a keyword, the harder it is to achieve top ranking. If you want to rank high in Google for the keyword"insurance ", you have a very long journey ahead of us. So try to select two keyword phrases that are most relevant to your business, but are not vague or competitive. It'said good idea to have 2 or 3 words in each phrase (for example,"wedding catering services ")
When you've selected your two best keyword phrases the next steps show you how you can make some improvements to your home.
Web copy refers to any words or text on your site. Because content is king in the world of search engines, keyword phrases must be placed strategically on your webpage to convince Google that your content is highly relevant for those keywords. The more prominent they are, the better. (Remember, as important as search engines are, customers come first, so make sure your copy also reads well.)
Here's how you can increase each keyword's primary factor:
Place keywords in headlines, preferably at the beginning of the headline;
Include keywords towards the top of the page
An important tip is to also include these keywords in your HTML"title tag ". Use content management system to make these changes yourself, or perhaps ask a web developer to do it if you'is not sure how.
Once you've tweaked your home, you should consider adding new content, including detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you do not wish to write these yourself, they may be free online - do a search for"articles directory ").
It's also good to remember that search engines can only read text, not images. Often web developers to add words to the pictures to look better for site visitors or use Flash for animation, but this is a major impediment to search engines.
Each link from another site to your web site (not from your site) is considered by search engines as a vote of popularity for your business, and will improve your ranking.
But it is quality, not quantity, of links that are crucial. The other sites should be relevant to your industry, and preferably highly regarded themselves. Tues quality links count far more than 500 links from arbitrary websites. Similarly, your network can have a significant impact on the success of your business, so also the online network you build on the internet.
Brainstorm all the relevant sites to link to you, such as non-competing businesses, and industry bodies and organizations. Write a nice e-mail to each describe their benefit visitors will come to know about your business and ask them to create a link to your website. Most people will not react the first time as a follow-up phone call is usually required.
How do I monitor my results? Monitor your rankings in Google over the next few months by typing your chosen keywords in the search box, and shooting your rank. Also, look at your hosting reports to understand what words visitors use to find your site.
The above process can be repeated for each page of your site. Remember to keep updating the content, and constantly increase the number of links to your site.
As you can see your ranking climb, you should see a corresponding increase in web traffic and a significant increase in sales inquiries. Remember to record the source of customer requests, so you can measure the results of marketing initiatives.