High ticket products require a different approach to selling.
Whereas products like e-books can be sold easily, high ticket sales require a lot of investment in terms of your time, energy, and money.
You must address the following points to make an attractive high end product.
1.
Trust and relationship: This is one of the most important factors in increasing sales of your high ticket products.
Since the high ticket products are of high value, customers will buy these products only when they have a great deal of trust in the product seller.
Trust is something that is developed over a period of time when you invest in developing a relationship with your prospects.
Relationship is developed with constant communication.
You can communicate with your prospects through emails or newsletters.
2.
Expertise: Another factor that is important in high ticket sales is your expertise.
It is your personality and expertise that contributes significantly in increasing the trust factor.
When you are able to display your expertise through your articles and newsletter, your prospects will automatically get a feeling that you are the right person to solve their problems.
Expertise can also be impressed upon your prospects through your low end products.
When you satisfy them with low end products, they will readily buy your high end products.
3.
High quality product: When your high ticket product is of high quality, then it will be accepted in the market faster.
But when the products are of low quality, then you will not be able to compete in the market.
Developing a high quality product requires you to use the best resources for its creation.
For example, if you are creating an audio product, then you must use a good voice, high fidelity recording equipment and a great script.
If you have employed a product funnel, then you cannot compromise on the low end products.
They must also be of a good quality.
4.
Differentiating factor: In a world of high competition, your products must stand out from the products of your competitors.
There must be some differentiating factor or factors, otherwise, your product will be considered a me-too product.
You can create a differentiation after studying your competitor's products, analyzing their features and delivery systems.
You will be able to identify one or two points in which your product is significantly better than theirs.
This will be your differentiating factor.
High ticket products have the potential to generate a lot of revenue.
Although the investment of resources is higher for these products, it is worthwhile since, their returns can easily compensate for all the efforts.
If you ensure that the above 4 essential elements are taken care of, then you can open the doors of success.