While the eastern part of North America was a hot bed for business around the beginning of the new millennium, recent years have shown the western areas of the U.S. and Canada to be very lucrative areas for success. There are a lot of reasons for this: oil industries, the Olympics, environmental research areas, and an ongoing quest for a tranquil life for people looking to explore the plains, the mountains, and the Pacific.
The old clich to Go West! really does appear to be a good thing to do these days. Info marketers are not excluded from this and here are some of the best among the topics an info marketer who takes the first train west can cover,:
Business and Economic Opportunities: As I mentioned, oil, forestry, and natural resources have long proved themselves to be viable economic ventures in the West, especially in the last few years. But these items are only the major industries. Travel and tourism ventures plus any sort of restaurant or storefront related to the core industries are good places to start for enterprising types wishing to find success beyond the plains. Others may want to do this, but they lack firsthand information on how to get in on the success; everything from in-the-trenches business stories to info on tax and legal regulations. Western-based business info is a great resource for info marketers. Its a wellspring of info and subsequently a wellspring of success, too.
Property and Real Estate Info: A friend of mine took a lot of contract work one year out west. He enjoyed the salary he was paid it was quite a bit more than what he got back east but he noted that he was paying a lot in accommodations. This is something that people with any interest in moving or just buying property out west have to consider. The West is very attractive, but it can be a costly place to live/vacation in. People often wish to retire or even relocate westward, but chose not to due to costs. An info marketer that is up on property and real estate info can help the vacationer, rancher, and new settling family alike in getting that piece of western land to suit their needs.
Agriculture: This shouldnt be ignored. The West was no picnic during colonial times, with its harsh winters and rugged landscapes. But people had a purpose to be there in the first place to become ranchers, punchers, or just plain farmers. The flat lands provided the right spaces for vast cattle farming and grain fields that gave people nationwide the food they needed. While it has changed a lot since then, it is still a going concern today. But how has it changed? How does one establish and, more importantly, sustain an agricultural enterprise these days? This kind of info is necessary not only to those directly involved, but also to scientists and food consumers. Western agricultural info is something that so many people need and perhaps someone reading this can provide to the rest of us.
Western Style: I need a new pair of hand-stitched leather cowboy boots and a tan Stetson for my dad, as he wants to look like Randolph Scott or Brian Keith or any other childhood cinema cowboy favorite. Where do I get this stuff? Probably not in New Hampshire. Id have to seek out a real Western shop with people who can supply the real Western goods. It might sound clich, but the west of North America really did invent its own style and lifestyle, which later became fodder for books, films and fashion. There are a lot of people who dig its clothes, music, and rituals. Maybe you are a cowboy of the modern age who can bring in the information on Western style from the plains and into some products for the likeminded.
Geographically and economically speaking, we live in a pretty diverse, multi-dimensional land. Try finding mountains, deserts, and skyscrapers in a country like Switzerland or Vietnam. Be it the west or any other area, an info marketer with a keen eye for geography and regional trends can direct their efforts towards making their info marketing business that much stronger. Time and place can work to your advantage, so always keep your eyes open.