When it comes to paid search marketing, getting higher click through rates usually results in 2 immediate benefits.
First, you get more traffic to your landing page, next your cost per click gets lower.
Here are 4 tips to get you higher click through rates.
Beyond Ad Writing Obviously, you need to write better ads to get more clicks.
However, we will go beyond ad writing to show you some really effective ways to get more clicks without you having to change your message.
Keyword Grouping Sort out your keywords and group them based on their themes.
Then put them into different groups and write different ads for them.
You might also consider having a slightly different landing page for each group of keywords.
Bold Add your keywords in your ad will cause your keyword to be bold.
Bold attracts more attention to the eyes.
The best place to put your keywords is in your headline or title or your ad, you can also add your keywords in your domain, your folder, your other second and third line.
Numbers Adding a number within your ad, especially your headline will get you more clicks.
First, numbers means that you are specific and being specific means that you are telling the truth.
This is why numbers in your ads work very well.
It also works across multiple different markets.
Negative Keywords Adding negative keywords on a campaign level can help you weed out tire kickers, it can cut down your cost as well.
When you add them, your impressions will go down which means your click through rates will go up, a very simple equation here.