There is no question that buying traffic is the easiest way to increase activity at your site.
But, it isn't the only way and it is not always the best or most effective way to accomplish this task.
For example, un-targeted and false traffic may boost your site ranking and do little else for your business's bottom line.
If bumping up your site ranking is what you want to accomplish because you believe that increased sales will come from the higher ranking, then fine.
There are other traffic building techniques that require a bit of effort but can be well worth every minute you spend.
Quality site traffic is from people who are already searching for the type of product or service you offer.
Those are the visits you want to promote.
There are a number of ways to find and lure high quality traffic to your site.
First of all, optimize your site to increase its ranking.
If each page of your site is keyword optimized and compelling, your ranking will go up along with your targeted traffic and ultimately, your sales.
After that important first step, explore the targeted traffic potential in social networking, participation in industry and community forums, article marketing, ezines and newsletters, and building up a mailing list.
These techniques, in combination with cost-effective paid techniques (pay-per-click) for generating quality targeted traffic like pay-per-click advertising and banner or text ad placement programs, can be the elements of an effective campaign to boost your traffic and your bottom line.