Every company needs to know who their very best clientele and customers really are.
Many companies never find out, until one day their customers move over to their competition either because they're running a special promotion, giving a secret discount, offering better terms, or promising them unrealistic things.
Any company whether a small business, or a large Corporation soon learns at that point how they really stand in the marketplace.
Indeed, and watching the 2011 Paris Air Show I was amazed at how many aircraft that Airbus was able to sell.
Specifically, I was very interested in how many of those little A320neos they either sold, clocked in as orders, or received commitments for - that was a very impressive showing, although it appeared that Boeing was not trying to compete, rather was watching and observing, and waiting to introduce its own even better and more efficient competing aircraft.
Right as at the close of the Paris Air Show Airbus got another huge set of orders.
Airbus scored some 730 aircraft orders, commitments, and sales of its most popular aircraft, the Boeing Company announced a new Boeing 737-800 project for a new eco-class model.
A project to be done with one of its best customers American Airlines, and there was an article in Terra Daily Online News titled; Accelerating Quieter and Cleaner Aviation Technologies, which stated; "Reducing fuel consumption, carbon emissions and community noise are the focus as Boeing (NYSE: BA) and American Airlines (NYSE: AMR) announced that the airline will be the launch customer for the evolutionary ecoDemonstrator Program.
A Boeing Next-Generation 737-800 aircraft will be used to flight test and accelerate the market readiness of emerging technologies.
" Despite the critique of Boeing at the Paris Air Show claiming that Boeing did not have an answer to the Airbus A320neo, it turns out they not only have an answer, they have a better plan, a better model, and a better concept according to at least one Think Tank.
It will be interesting how many airlines renege on their orders, sales, or commitments to buy the A320neo, for the new 737-800 next-generation aircraft.
After all, Airbus claimed some pretty stellar numbers on increased fuel efficiency of 30%, as someone who follows aerospace engineering, new materials, and the latest and greatest in propulsion technologies, I'd say that's a rather unrealistic forward-looking statement if you ask me, and if Airbus cannot achieve that figure, then those sales at the Paris Air Show could evaporate into thin air, and those customers once burned will now be more loyal to Boeing.
Also, at that point Boeing will not have to compete for low-cost because they will have the better aircraft, and everyone will know it having felt perhaps lied to about the statistics of the A320 neo.
Further, if much of the efficiency of the A320 neo is all about the changing of its engines, well, Boeing can do that as well.
Indeed I hope you will please consider all this and think on it.