For most dealerships, effective promotion spells the difference between making a sale and losing customers to other dealerships. This could be true, because without effective promotion, your business will lose potential customers. Many dealerships in Kelowna have been employing different promotional strategies, some of which you might be familiar with. 

Word of Mouth This traditional form of advertising is still considered as one of the most powerful marketing tools in the automotive industry. Create a buzz among your target demographics by employing other promotional ideas such as contests and raffles. Treat every customer professionally and with candor; this can lead them to include you in their list of referrals in the future.

Direct Mail Due to the increasing digital media awareness, word of mouth may not be enough. You can reach existing and new customers through direct mail which ideally should contain photos aside from well-written content that can give customers specific reasons to visit your dealership. Instead of a computer-generated mass mail, make your mails more personal by addressing the customer by name throughout the mail. Inform them of favorable ideas regarding your business such as easy financing and future events that can benefit them.

Social Networking You may also employ the newest form of word of mouth through social networking sites such as Facebook or Twitter. Most car dealerships in Kelowna use these sites as a common place for sharing success stories of previous customers and important announcements such as upcoming sales celebrations, car shows, auctions, and recalls. You can offer rebates and discounts to customers once they follow you on Twitter or become fans of your Facebook page.

Promotional items Because most customers have the tendency to look for rewards that are tangible and useful, car dealers Kelowna has can also provide promotional items such as hats, toys, T-shirts and luxury key chains. These items are often provided for free to loyal customers as a gratuity and to first-time buyers to keep them coming back. Dealers usually incorporate logos, taglines, and contact information to promotional items for brand recognition and retention.

Sales Celebration Attract more visitors by holding an automotive sales event every year. You can advertise the event as an exclusive party by sending personalized invitations to target demographics. Make all the attendees feel like VIPs through live entertainment and catering. Cars for sale in Kelowna can also be featured in the event, as in a car show or auction. You may never know how many cars can be sold in just one event.