Many people think that just designing a website and getting it online is all that is needed to get people to the website and view whatever is offered.
Maybe you are selling something, maybe you are offering information about your business or organization - What can you do to attract people to your website? Will your website work The sad fact is that many websites are like business's - lots fail in the first couple of years.
There are obviously many reasons for this but for websites (and therefore your business or organization's success) there are numerous things that can be done to maximize its potential.
This series is designed to help you supercharge your website so that it becomes a valuable tool in your business or organization's success.
Step one - Design is everything What does your website say about you - what does it look like? To an increasing number of people who are online, your website is going to be their first contact with your ministry, business or organization - what is their first impression? If you already own a website is it tired, old fashioned and out of date? It should be vibrant, exciting and cutting edge.
It should be easy to navigate, easy on the eye and easily provide relevant information.
A CMS (Content Management System) allows you to easily update content - images, text even movies and mp3's giving a rich display to the viewers of your website.
Design can also be easily changed over time to keep your site looking cutting edge.
This is the first part of a series of information emails designed to help you get the maximum potential out of your website.