These days, you don't need to wait until Christmas or the New Year to avail a mobile phone on sale. Deals, today, are announced almost all throughout the year and people can now buy a cellular phone at cheap rate from these deals. One can buy a mobile phone at a very competitive price from one of these deals. With nearly all major mobile phone makers coming out with a new handset every day, the market is witnessing almost a bombardment of cellular phones.

The cell phone manufacturers have realised that the best way to catch the fancy of the customer is by offering a phone which will comprise of superior features and priced attractively. As a result, mobile manufacturers are packing in all the possible features in a handset and pricing it attractively. They are aware that if they are unable to gain the price advantage, they will lose out in the market. They can hardly afford that as another player would come up to fill in their void. With customers becoming more discerning these days and more concerned about their value of money, phone companies are resorting to several innovative marketing techniques or deals.

Almost all leading players in the market, including Nokia, Motorola, Samsung, Sony Ericsson and others are adopting clever marketing techniques to corner a larger part of the customer base. They are not waiting for the Christmas or the New Year to announce a deal. The deals are being offered almost every day and people are lapping them up like never before.

Today, there are several mobiles for sale from several companies. With every handset from each maker vying to grab the customer's attention, the price of cell phones are witnessing a southwards dive. Believe it or not, a handset from cheap mobile phones sale is available at a price which even few years ago were unthinkable of. Companies seem to have realised that there is no purpose in manufacturing a state-of-the-art phone which has all the advanced features but finds no buyers. Rather, it makes sense to manufacture a phone which has sufficient features and competitively priced. To push the introduction of the phone into the market, companies announce freebies like SIM cards, talk-time, free messages etc. to woo the customer.

Many a time, several attractive gifts are extended to the customer when they avail a deal. These often include watches, bags, shoes or passes to a restaurant or an eatery. Calls at discount rates, for the first few months, are often given to the customer as part of the deal. Subscribers are also given a money-back facility, whereby the customer, if unsatisfied with the deal can seek a refund of his money.

With more players coming into the market and trying to outwit the other in terms of deals being offered, the customer has become the ultimate beneficiary. He is spoilt for choice as regards which deal to avail. And with more companies slated to enter the cheap mobile phone space, it's the customer who'll rule the market.