If you're reading this article, you are probably growing tired of traveling two hours every third Saturday to a Holiday Inn to hear the same training techniques over and over and over. You are totally committed to your parent company and their products, but you are tired of following their lead without seeing results. Your business is like a tire stuck in the mud. You keep the momentum going, but it just keeps spinning without moving. You don't want to admit there is a problem and you don't want to quit, but you have a feeling there is something missing. Something to get that tire moving in a forward motion.

Did you know that the only thing a Network Marketing company is really responsible for is to provide their distributors with products to sell, and to pay them when they are sold? They don't need to educate you at all, and they really don't. Most companies simply provide you with a path of motivation to get you selling their products. Everything looks fantastic on paper and it makes sense, but what are you really being taught? You are being taught how to distribute certain products when what you need to learn is how to properly "market" any product.

What does it cost to get a four year university education today? Let's just say that a 4-year Bachelor of Science Degree is roughly 30, 50 maybe even $80,000 dollars or more. Can you think of a single college or university on the face of the planet that will absolutely guarantee in writing that upon graduation you'll earn even a single nickel back? Not to mention pay you along the way to graduation? You will never find one willing to guarantee any earnings. That is because you and only you are responsible to implement, apply and master that education all on your own. And then go find people who will pay you for what you have learned!

If you want to own a successful home-based business, you need a a proper education in marketing. Marketing your products instead of distributing or selling them is what makes the difference. I'm sure you have been told that "the products sell themselves." If this was true, why would your company need you? They tell you to simply "share" your product results with others. Well, that might be a good way to fill a conversation, but in order to build a business with this technique, you have to talk until your mouth falls off. Wouldn't you rather learn how to find those qualified sales without having to talk to them first? Or even better, how would you like to have them finding you?

It may seem a bit overwhelming to break from the clutches of your parent company, but doesn't it make sense to find an educational program that focuses on learning basic principles that work for every product rather than just the line you currently represent? What happens if your company goes under? Or you decide to quit? If you are trained as a marketer, you can successully apply the techniques and principles anywhere. It doesn't matter what you are selling. All that matters is who you are selling to.

Another reason being educated as a marketer is so important, is that it emphasizes how to properly use the internet. The way most companies teach you to use the internet is useless. Have you ever known anyone to build a solid business simply by putting their web address on their business card? Isn't this the same thing as talking to everyone you see? Do yourself a favor and stop spending your hard earned dollars on a fancy website. It doesn't matter what the site looks like, what matters is how to get the right audience in front of the right message. That's what makes the difference and that is proper marketing.

Being the CEO of your own home-based business requires a whole different approach to education than attending company sponsored workshops and rallies. You need to know how to place ads and drive traffic to your site through large search engines. How to promote yourself through press-releases, articles and blogging. How to build your own website just based on the right words that your target audience needs to read. How to find a demand and then fill it with supply. These are the things that make the difference and your company will never teach you any of these important details because it takes too much time and not everyone is teachable.

If you truly want to grow a work from home business through Network Marketing, you must be willing to think outside of the box. Marketing is about buying, not selling. This is how I turned my business around after much trial and error and I continue to help others to do the same. Why? Because a 95% drop-out rate is unacceptable to me. It is possible to succeed in Network Marketing. You just need to change your way of thinking.