A unique approach to drivers education was taken by Mercedes-Benz just this summer, which set up an academic program to teach children over the age of 10 and also close to 5 feet tall, to learn the basics of driving a vehicle.
Mercedes-Benz Driving Academy in the United Kingdom, which is what the program is called, focuses on showing our next generation drivers the "art" of driving instead of the conventional system requiring the minimum scores to pass a test.
They have set it up the courses into 4 different programs.
Kids ages 10 to 14 learn the fundamentals of driving and road safety.
The next age group ranges from 15 to 17 years old.
This group goes more in depth into the understanding of driving.
They will have to learn how to deal with emergency situation and be able to have a good grasp of certain traffic codes.
They also set up a parent partnered program, where it is designed to develop and improve the confidence level of each parents when assisting their children how to drive.
And of course, for those over the age of 17, they also offer a complete package to assist in helping them pass the basic requirements test.
Mercedes idea puts a unique twist by letting these young individuals connect with their brand.
Hopefully to engrave in their young minds what quality Mercedes vehicles can offer them and pursue to acquiring one throughout their teens, twenties or whenever they can afford to get one of their own.