In this world of competition, no company can survive without marketing their products and services. To get their products placed in the right place on the right channel to reach their potential customers. By time, the process of marketing has modernized and the internet has taken the place of TV and newspapers. People who used to watch TV for entertainment have been bombarded with TV advertisements and commercials. The result was that people started getting diverted from TV and newspapers to the internet.

Everything changes by time and so did the way of marketing. The biggest disadvantage of TV commercial was that you don't actually know whom your reaching. Even those people are bound to watch your commercial who don't want to. But if you have a presence on the internet, instead of you reaching your customers your customers actually reach you.

How is it possible? Its simple. Their are search engines on the internet like google, yahoo, bing etc where people around the world search for their desired products and services. This is the most easiest, convenient and reliable way to serch on the internet for products and services. Did you know that over 80% shopping done online is through google? Yes its true! People have diverted towards the internet to find their desired products and services. The reason for this is that they it is less time consuming. A person searching for a specific product doesn't have to switch channels again and again. He just has to go on the search engine and search for it. It is so easy that even a ten year old can use it and it is reliable as well.

The major reason is that many people have products or services that they would like to sell, and some are actually already in business but they need to expand. As technology grows, more and more companies are starting to use Internet Marketing to expand their businesses. The global web has become so huge that marketing online is becoming a must for most companies. If you have a product or service then it is important to market. So that people get to know about it.

This is done through search engine optimization - SEO. Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines. You can also visit websites online with loads of information that is free, and definitely helps a person to get a clearer picture of exactly how to start your research for a product, what to look for, different ways to market your product, how to set up a website or a blog, teach you how to effectively market with articles, how to find the best keywords for the search engines, and many free ways to market. You just have to think and type and you'll get the information right then.

Marketing products and services on the internet has proven to be very profitable to businesses around the world. Getting easy access to customers and to be able to provide them personal customer care services has increased their customers' brand loyalty and this can only be possible if your product is ranked higher on a search engine.