One of the best ways to excel with press release writing is to understand what a press release is and what it is not.
Some marketers tend to use this when writing about regular stories or when they want to pitch in their products and services.
You always have to remember that press releases are geared towards sharing newsworthy information about your company, products, or organization.
They cannot be used to advertise your products or position yourself as an expert on your chosen niche.
Here's how you can excel with press release writing: 1.
The first thing that you need to do is to determine if you have newsworthy information to share.
If there are no significant events within your company and if there are no issues that will have a direct impact on your target readers, you may want to put press release writing on hold.
Yes, sometimes, you will have to wait for things to happen before you can actually write a news release.
Unlike article writing, you cannot just write any topic that is closely related to your chosen niche and products and services.
The only time that you should consider writing a news release is when there is a leadership change within your company, launching of new products, when your company reached significant milestones, when you win a huge deal or project, etc.
2.
Make it benefit-driven.
You are most likely to capture the attention of your target audience if you focus your press release on benefits that these people can get through your content.
Tell them how your news can affect their lives or how it can make things easier for them.
For instance, if you are merging with other companies so you can offer your customers with much affordable products and services, emphasize the fact that these people can save money.
3.
Write like a reporter.
Press release writing is about communicating the information you have using journalistic style.
You cannot use fillers, fancy words, and lengthy introductions as you will need to deliver straight facts.
Ensure that you deliver the information you have using the inverted pyramid technique.
Your lead paragraph should be able to tell your readers the gist of your content and must be able to answer all the questions of your readers.
You must then support these information with additional data on your succeeding paragraphs.