Links are considered one of the most important element to get search engine ranking.
Google loves links as it make up a huge part in Google's criteria in indexing websites.
Meaning, if your website receives more links relevant to your site's content, the better.
Therefore, if you want to be on top, you need to device an effective strategy to grab that top position in Google or any search engine.
Though most of us are aware that many SEO techniques produce immediate results, social media is a lot more sluggish approach.
You can't make it big in social media without understanding how it relates with your SEO efforts.
You have to know the reason why you have to be at the top of the search results.
It's basically about making use of all these channels appropriately.
For instance, your SEO efforts should focus on creating and running blogs while social media efforts should focus on aggregating that content and ensuring that things are all connected and viral with the use of social networking.
By seriously participating in social networking sites, SEO benefits are apparent.
Here are some ways to take full advantage of your social networking user profile: Build your brand by putting in a blog, generating white papers and accumulating the content through ping.
fm Do the tagging and bookmarking which directly points to your website.
Promote websites that are linking to you (using a nofollow tag) as an incentive Produce content in PDFs, video files, podcasts, slideshows and articles Support mash-ups by having receptive API, allowing embeds and by giving RSS Provide quality content through articles, blog posts and videos Give rewards through thank you notes or emails, discounts, coupons and badges Participate actively within your network Do research, community mapping, targeting and metrics to identify and know your target audience