A blog, in its simplest form, can be described as a weblog, website or an online journal that can be used to add regular content through entries. Since it is very easy to add regular entries to a blog, almost anyone can build one to publish and share their thoughts, ideas and opinions every now & then.

Blogs are Great Marketing Tools

Are you a talented writer with interesting writing tips to offer? Do you enjoy travel writing and want to become a trusted travelogue writer? Have a product or service that you would like to promote and popularise? Blogs are great to fulfil all your marketing goals!

Tips for Marketing with your Blog

If done right, blogs can be of tremendous help to market yourself or your business well.

- Choose a Theme for Your Blog: The first and foremost thing to do is to ask yourself the purpose behind starting off your blog. Do you want to establish yourself as an expert on a particular topic or would you like to use your blog to promote your business and brand name? A clear goal will help you to move ahead in a logical manner and also help in choosing the right theme / look for your blog

- Blog Regularly: Don't start your blog and leave it in the middle. To reap the benefits of a blog, you must add well written, informational and interesting new entries at least 2-3 times a week, if not more. This will make your readers come back for more.

- Optimise Your Blog: It pays to follow SEO tactics when building up your blog. Include relevant keywords in your post titles, blog title etc.

- Link to Useful Resources: Your aim should be to make your blog a brilliant resource. Link back to important pages of your main website, if you have one. Don't shy away from linking to other websites that offer interesting information. Your readers will appreciate your unbiased approach.

- Publish News, Press Releases and Other Co Information: Use your blog to get the message out to your blog readers about important events in your Company. This will help to build their trust in your business.

- Submit your Blog to Blog Directories: Improve the popularity of your blog and earn valuable link backs by submitting your blog to Blog Directories of repute.

- Comment on Other Blog Posts: If you come across a blog post that is related to your own blog's topic, you can consider leaving an intelligent and useful comment. This will establish you as another player in the field and help to get a link back.

- Allow Visitors to Subscribe to Your Blog Feeds: RSS Feeds are in! You can consider activating a service such as Feedburner so that your blog visitors can subscribe to your blog entries and stay updated.

Your blog is a wonderful resource that can add tremendous value to your online presence. Start utilising it well so that you can benefit from its true potential.