If there is one marketing tool that gets you new clients in the door guaranteed, it is the telephone. The telephone is one tool that you can rely on to generate for you new leads despite the advanced technology we have nowadays and the onset of the Internet. The telephone is one marketing tool that can still help you convince your target clients of your value, and therefore, up your sales.

No matter that you found yourself a good commercial printer to reproduce for you great commercial printing ads; or even a website that gives you heavy traffic when it comes to people browsing your content; the telephone is still THE marketing tool that gets you out there on a regular basis and helps you keep your business strong and healthy for as long as you want it to be. It is definitely one marketing tool that guarantees to get you new customers knocking on your door.

What is great about telephone marketing is that you dont need to shell out a huge amount of money for it to be effective. It is low cost and sometimes even free when you utilize it as your marketing strategy. But as one expert marketer advised, telephone marketing is like flossing; you need to do it regularly and consistently to be able to keep your connections intact.

But the problem is that many business owners hesitate to use telephone marketing as a strategy. Despite knowing the fact that it can bring new clients in the door and thus increase the profits, still many dont want to use it as a marketing tool. It seems that too many people hate to pick up the phone even to call their loved ones. Hence, they also do it in their business.

But heres the thing telephone marketing works. It is guaranteed to be the most effective and low cost tool that can help you promote your business and bring in new customers. If youre still not convinced, here are more reasons why you should utilize your telephones to increase your profits.

1. It helps you to fill your calendar with networking activities.
Getting a person to meet with you and have lunch or coffee is one of the best reasons why you should use the telephone. One expert marketer even used the phrase, Lets get together, to establish a connection with people he met that he felt he was able to establish a rapport with. The telephone is one way you can call people up and invite them to lunch or coffee; just to get to know each other. It works well with the marketer I was telling you about; and it will definitely work for you, too.

2. It helps with the follow up.
With one call, you can follow up on people you met during a dentist call or a coffee break for example. The bottom line is to give your prospects a call after meeting them to keep the connection fresh and brand new. Set an appointment for a follow-up meeting. Your prospects would not call you even if they need you, thats a guarantee. But if you call them instead, you can get an appointment to further explain your business to them.

3. It helps to make your prospects feel special.
For you to call your prospects and tell them thanks for whatever they have contributed to you and your business is one great way for your target clients to feel special. Of course, you dont have to do it to make a sale. Everybody will know right away if its a hard sell. Just call your prospects and show a genuine appreciation for what theyve done for you, and they will see how you care for them. They will make an effort to engage in business with you even if you dont sell to them outright.

So use your telephone now and start marketing. The telephone can make it easier for you to increase your profits without depleting your budget in the process.