There exist many ways by which traffic to the website can be increased.
It can be broadly classified into two main categories first one being increasing the traffic to the website without spending money and other one is increasing the traffic to the website by spending some amount of money.
Many site owners don't realize that there exist simple techniques by which the number of visits to a site can be increased without spending money.
In order to increase the visits to a website one must ensure that it gets listed first in most popular search engines like Google, Yahoo, and AOLetc.
, Most of the search engine uses a technique called page ranking system.
This system operates such that whichever website gets a higher page rank that will be listed first in the search engine and hence the traffic to that website will be more when compared to any other website.
Using a keyword rich title in the website, clarity in the presentation of the content without cramming it, increasing the link popularity of the website by exchanging the website link with related sites are some of the ways by which page rank of the site can be increased.
Exchanging the link not only helps to increase the page rank but also helps to increase the site visits in its own way by acting as an effective means of advertisement.
The other techniques to increase traffic are by providing freebies to the user such as an eBook which will tempt the user to visit the website again and again.
Making the site interactive with the user by providing blogs in the website, conducting contests among the users of site and giving away some worthy prize to the winner, holding free online classes and seminars, giving away free DVD/ CD all entice visitors to the website.
If you allow visitors to download free software such as freeware, shareware etc it will also attract traffic to your website.
Most of the strategies discussed in this article are free strategies.
If there is an available budget for paid advertising, and the marketing campaign is designed correctly, this can dramatically increase the traffic to your website.