When you started your MLM home business, you probably thought of most of the traditional ways of promoting it - print ads, flyers, calling your friends and family members, etc. You may have even thought about using pay per click ads and other paid online strategies to generate leads.

However, one of the best tools for finding and connecting with prospects - Facebook - is often overlooked by network marketers.

How can you use Facebook to grow your MLM home business?

Most of those who do think to use this tool simply treat it as a sort of online business card, using their Facebook pages to pitch their products and opportunities. While there certainly is potential with direct advertising on Facebook, doing this only harnesses a small part of this site's power.

Marketers who succeed with Facebook use it to connect with other Facebook users. They focus on interacting with them through wall posts, private messages, and other features. Rather than simply rushing into a pitch, they take the time to get to know their prospects, so they develop the trust necessary to help people decide to join their businesses.

Keep in mind that not all of your interactions with other Facebook users have to be about your MLM home business.

In fact, you should spend more time talking about other things than you spend discussing your business. This not only builds trust and rapport; it also gives you the chance to find out about your prospects' needs and goals.

The more you know about who your prospects are and what they want, the more effectively you can persuade them to join your downline.

Knowing your prospects gives you the ability to show them how your MLM home business can help fulfill their desires and aspirations.