Category : Business Information : Business & Finance

Mark Up Vs. Gross Profit

Biz
Two of the most important metrics for any business are mark up and gross profit. Each of these measures is generated from similar numbers, but has different meanings and uses. A business owner needs to understand how each metric is calculated, and how to use them properly.

Gap Analysis & Firm Strategy

Biz
Market gap analysis is a model essential for business strategies. This model of market analysis (which differs from market research) is based around intensive market research that seeks out all variations within a market where demand outstrips supply. This gap is then filled by the firm. This approa