Good article marketing involves getting highest return on the amount of effort that you put in to creating the best articles. Now, anyone who has good writing skills can get people to read one of their articles. This is because this is not that difficult to accomplish when you are writing articles on the internet. However, crafting an article that will be ranked by the search engines based upon a particular keyword is totally different. You need to keep a lot of things in mind to make sure your article gets the right kind of exposure through the search engines. You do not have a valid reason for overlooking SEO when writing your articles.

Do not Overlook the First Paragraph of Your Article: The first paragraph of your article is a very key element because this is how the search engines read your article and describe them in the search results. This is why you should always opt to put your main keyword into your first paragraph. But if you are not able to do this, you should attempt to put your keyword phrase in the article as soon as you can. You want to be certain that your keyword phrase is seen by the search engine spider without too much effort. The more easier you make it for the search engines, the better.

Anchor Text in the HTML Resource Box: When you're writing for business reasons it is much better to have HTML resource boxes than plain text boxes; the same holds true for SEO writing. If at all possible, you need to use your keyword phrases as part or all of your anchor text. Because this link leads to your site, the search engines will then know to associate your website with those keywords and that that is where you want to rank. Pay attention to just how important HTML is in the resource box and never forget it if you are serious about making money from article marketing.

Local Niches Should Not be Ignored If you're working with a local niche it's a good idea to save the city name for the resource box while you use the main article to address the general niche. This lets you get the best possible benefit from search engine traffic. Where you place keywords and how you use them in articles can be more important than you realize. In summary, optimizing your articles for the search engines is the first step you should take if you want your articles to get definite results, and regular traffic. Once you have gotten a good ranking in the search engines (like Google), you will be able to expand your business's reach and target lots of other keywords that can bring in extra traffic through the articles you create. So the real secret to successfully optimizing the articles you write is to focus on the major elements and create articles that stand out from everybody else by writing them for your readers as well as the search engines.