There is an developing buzz about mobile optimized sites; in fact, some even go far enough to recommend that the imminent demise of the personal computer and the burgeoning status of cellular devices mean that businesses basically cannot build an impact unless they have a mobile site.

Although you should have had a mobile-friendly version of your website created like yesterday, if you just have not been able to decide, here are a few reasons why you need to take a call quickly.

More than 50% of the clients in the US own smart phones: That is a whopping 91 million phones in the US alone that translates to no less than 45 million consumers. These numbers not only point to the explosive reach of mobile marketing and advertising but also elucidate the need to have a website that can be viewed on such tools. A ubiquitous fixture in the world culture, smart phone usage transcends the bounds of geography, age and gender. In other words, you can target just about any end user stratum with a mobile advertising and marketing campaign.

No, you do not have to believe those numbers. The next time you are on the subway platform or waiting to be shown to your table at a restaurant or even in the checkout line of a grocery store, just look all around and you will find more than 80% people on their smart phones, so can you really manage to ignore this medium?

You have spent hundreds on your business site but what beneficial is it: One of the advantages of having a mobile friendly website is that it can be used by your clients when and where it subjects the most- while making a purchasing decision.

In this day and age of quick connectivity and lightening fast details, few people, if any, would wait to check out your site till they get back home and in front of their computers just because the web pages dont load or load poorly on a mobile device. However, even if they do take the trouble, you will have already lost a sale at this point.

Mobile users want a simplified, immediate yet fabulous browsing experience: When your site is optimized for smart phones, it not only loads rapidly but also the aesthetics and efficiency are not compromised. A mobile website is constructed with due attention to the lower pixel range and the smaller screen size of these handheld tools.

So, a site that is cellular friendly will be easily navigable and will have sections that genuinely matter to your cell phone consumers. It is crucial to understand that most of your smart phone users are people on the go and when they look for information on their phones, they intend to act on it. Market stats have revealed that a whopping 80% of smart phone using customers act on the information they get from their mobile searches within 48 hours. So, are you really willing to lose all that surefire corporate just because you do not have a mobile compatible site?

There are truly many individuals browsing the internet with their cell phones: The mobile traffic in the United States alone accounts for nearly 20% of all site visits. This means that one in 5 people who reach your site are using their mobile phones for seeking. Needless to say, it makes a lot of sense to cater to this clients

Visitors are reviewing restaurants, planning vacations and buying clothes all through the use of their smart phones: It would be a grave error to expect that a mobile website is an industry specific requirement. From researching products and checking out reviews to finding directions to a store and even checking out the menu of a restaurant, everything can be done through smart phones.

This has certainly raised the overall performance range for these devices far over the common computer or laptop. For people who own smart phones, these hand held tools play an integral role in their purchasing experience and decision. So, if your site is not optimized for these tools, you are losing all that business by default.

A mobile set can add to the efficacy of your mobile app: A mobile app is undisputedly a value added service that establishes a direct line of conversation with your consumers and a mobile website included in the mix can add to the potency of this medium. For one, a mobile website is accessible regardless of the mobile platform that a person uses.

Also, through your mobile site, you can offer a lot more information to your clients. The best part is that a mobile site and app can be linked together. So, your site can advertise your application and your customized application can direct users to your website, covering all bases in the process.

So, if you have not invested in a mobile site as yet, this would actually be a wonderful time to do. Approaching a well known and experienced company like ImIn Marketer will not only make your foray into the world of mobile advertising smoother but also you will have the advertising clout of an industry leader backing you. So get ready to go mobile with your enterprise!