Facebook marketing is something that needs to be done right.
Facebook users have tons of information thrown at them constantly - so only the most engaging and interesting pages will stay in their minds.
Fail to capture their interest, and your page has failed.
That is why it is so important to get your Social Media marketing campaign right.
Here are 5 expert tips for making Facebook marketing a dynamic success for your business...
Get the professionals in.
Facebook marketing can be done by anyone, but online, you never want to be just "anyone".
In addition, it can take up a lot of time that could be devoted to the essential running of your business.
So do not mess around trying to do it yourself, with less than spectacular results - instead, invest in having professionals in.
Using experts will make your Social Media marketing stand out from the crowd.
It really is worth it! Create a Business Page to stimulate interest.
There are three types of accounts on Facebook: personal profiles, groups and "Like" pages.
For companies looking for exposure, a "Like" page, or as we will call it a business page is the best way to get the most out of Facebook marketing.
New visitors click the 'Like' button on your Facebook business page, and immediately all their friends see that they have discovered your page.
In this very simple way, one "Like" can expose your page to hundreds or thousands of people in just one click! Do not go deep! Facebook users are either young, very busy or both.
They do not want to spend time digging through lots of information or complex "rules" to access your Facebook page or campaign - social media users are used to instant gratification.
If you do not keep it really easy to understand and use, they will simply click away, and you have lost a potential customer.
Benefit from Facebook targeted ads.
Facebook, with over 600 million users is a marketing tool like no other.
Not only is there a wide audience for your ads, it is possible to target the people most likely to want your product or service using the information Facebook gathers from their profiles.
If you want to advertise to mothers, teenagers, music fans, or food enthusiasts, you can create "targeted" Facebook marketing that will point your business in the right direction.
Targeted ads, if done right, can be a very cost effective way of marketing, and works to attract the "right people" to your page.
Interact with clients.
There is no better way to improve your business than getting an insight into the minds of your customers.
With Facebook marketing, that is as simple as posting a status update.
Asking questions, getting feedback and answering queries gives you a clearer idea of what your customers expect from your business, and it has the added bonus of building trust and loyalty.