First, we must as a marketing community, understand that people most often purchase when one of the three buying points are injected.
So let's cover them in order and then break them down one at a time.
1.
People buy off emotion 2.
People are lazy 3.
People would rather learn how rather than actually do it Look, people are naturally lazy and it's the main reason why right now you are reading this on your computer.
Since the dawn of time, humans have always designed ways to make their lives easier.
Today we have TVs with remotes to change the channel without moving off the couch and so on.
In essence, people want the quicker, better, cheaper and at a convenience.
With that being said, when most people buy today, they purchase their product based on a hope that it will improve their lives in some way.
This could also point to the fact that people would rather purchase hope than to actually do anything to improve their lives.
Just look at how many people actually play the lottery.
No matter where you stand or where your prospects are positioned, just remember that to increase any skill or improve your knowledge base...
there will always be a price to pay to advance it.
So what you need to do is capitalize on these known facts and make money for yourself and your business today.
But first, you must realize that 97% of your audience will not join you in your business.
It's just a known fact.
But that doesn't mean you can't make money or even that the opportunity doesn't exist.
Remember that you are only looking for the 3% who say YES as opposed to NO.
Here's a tip: "If you don't figure out how to market to the 97% who will not join you in your opportunity, then you will probably go out of business.
" So the answer here is to tap into the 3 Key Desires with other products that relate to your niche and solve their solution at the same time.
This is where we market a front end product.
Not only does it warm the prospect up to the idea of possibly doing more business with you, but it also satisfies their need for quicker, better and cheaper every time.
Here are the keys that these "other" products must provide.
• Must prove good content (value).
• Sells the reason why they need to purchase more.
When you can imply these methods to your list of prospects effectively, you can generate additional funds for your business that you can apply to acquiring more prospects.
Besides, it's easier to generate $500 additional dollars retail than to generate $500 in residual income.