Reputation management services are something that you can provide profitably online. It's a business that can actually make you money on a month-to-month basis and you can build a successful company around it. If you want to do reputation management services for specific Search Words, then there are some things that you have to keep in mind. It's not the easiest service to provide because it often revolves around search engine optimization. If you do not understand SEO thoroughly, then you might not be able to provide the service profitably for your customers. You need to be able to outsource specific tasks to contractors that you have hired and get them done for a cheap cost, so that you can focus on the more important aspects of your company. Below, you will find tips and tricks on how to offer reputation management services when you have specific, targeted keyword phrases that you need to optimize for.

Build pages based around specific search words

The first step is to find what specific search words you are going to be targeting. You can then build pages on your website based around the specific search words and you can start to optimize those pages to rank for the phrases. You can then do off page search engine optimization and promote the page, hoping that this will increase its rankings in the search engines. Remember that it can take some time for your page to start increasing in ranking, some say that it can take as long as a few months. Building pages based around the specific search words is the best way to get top search engine rankings for those phrases.

Write articles and press releases

Instead of building a page on your website to target the Searchwords, you can also write articles and press releases and submit them to directories. It's actually fairly easy to get directory articles to the top of the search results. If you do this, you will have to promote the articles and build links to them, so that their rankings can increase. Article directories and press release directories have authority and power in search engines, which means that it should take less time to get the search results to the top. However, you do not have control of the pages which means that the directories could actually take down the articles at any time, which is a liability factor.

Build web 2.0 properties and blogs

Another option is to build Web 2.0 properties or blogs, so that you can have more authority behind the keywords. Writing articles and press releases is a good approach, but Web 2.0 properties are generally more stable. These can be taken down at any time as well, so they are not completely permanent, but they are a reliable option. Web 2.0 properties provide a stable website that you can update with regular blog posts, targeting your specific search words. Within time, these Web 2.0 properties will climb to the top of the search engine rankings for these phrases.