Do you find yourself wondering how to save money on your promotions? If so you are not alone.
Most businesses spend a huge amount of money trying to promote their businesses.
In actual fact they do not really have to spend such large sums of money if they really examine their marketing methods.
5 tips to save money promoting your business: •Tracking and testing your ads and promotions: We have talked about this many times but because of its importance I am mentioning it briefly here.
Testing your ads will save you a lot of money.
This is because if you test ads you will weed out the ones that are not working and just wasting your money.
You can then keep the ads that are proven winners and can use them to get the best sales conversions for your advertising dollars.
Tracking your ads is a must so that you know just how well they are doing.
•Start with cheaper ads when you are trying out a new place or publication to advertise with.
Many people start with the more expensive solo ads without being 100% sure that the publication or advertising place will bring in a good response.
Try for cheaper classified ads and top sponsor ads, which will save you a lot of money.
Top sponsor ads will give you quite a bit of exposure because they are usually placed just above the featured article and they are a lot cheaper than solos.
•Use one page for related products: if you are doing affiliate marketing or have a number of products servicing a particular market, advertise them on a products page and send all your traffic here.
This will save you from having to do separate promotions for each item and will save you a lot of money.
•Keep a sharp eye on your pay-per-click ad campaigns: if you fail to do this you can end up losing a ton of money on pay-per-click advertising.
You need to check on the performance of your keywords daily and assess them weekly.
Weed out the poor performers and downgrade their bids.
This will save you money and improve sales conversions.
•Keep a swipe file of good websites and publications: this will allow you to use good places again and again and get your money's worth from your ads.
When you know the places that have done poorly you will not have to waste your advertising dollars on them.
Last week I mentioned a few free methods you can use for promoting your business.
Try to look into some of these strategies like article distribution, blogging, social networking and submitting your site to Google.
All these points can save you dollars on promotions and allow you to spend more money on other areas of your business.