Business & Finance Investing & Financial Markets

Lessons from Robert G. Allen: Why You Need Multiple Streams of Income & Where to Get Them

Robert G.
Allen is one of America's most famous financial advisors of all time.
After graduating with an MBA from Brigham Young University in 1974, Allen began making small real estate investments, transforming his tiny nest egg into a million dollar net worth in a few short years.
He shared his powerful system with the public in the New York Times best-seller Nothing Down.
The Problem with Schools According to Robert, most school systems only teach about reading and writing.
They don't teach a person how to become very successful.
They teach people how to get a job and work for somebody else.
Robert says it's OK to have a job and work for somebody else.
But what he teaches goes beyond that.
Why You Need Multiple Streams of Income He says the most important things that you need are multiple streams of income.
He stresses that a job is only temporary and you can never tell what might happen to your job.
In the 1950s, 60s and 70s, jobs were more stable and you could have a job that would last 10 or 20 years, maybe even 50 years.
But today, that's not the way it is because of the global economy.
There are jobs all over the entire world.
For example, there are people in China who are competing with people in Australia.
People in Australia are competing with people in Kuala Lumpur.
People in Kuala Lumpur are competing with people in Chile, in Argentina, in Brazil, in Europe, France.
It has become such a global thing right now that businesses can start quickly but also go out of business quickly.
Thus, a product cycle gets shorter and shorter by the minute.
Money Mountains? Robert explains that there are four major ways to get multiple streams of income.
He calls them "Money Mountains" that you need to climb besides your job and besides the fact that you are currently working for somebody else.
The first money mountain is what Robert calls "Residential Real Estate", which means investing in properties that somebody has to live in and you will rent them out to them and make a little bit of money.
Hopefully the property value will increase over a period of time.
The second money mountain is the Stock Market where you put your money in the bank and in a little time you'll get an interest.
These are called passive investments.
Although Robert says that it is an extra way for you to invest but it is also a very risky method.
So he doesn't want you to put a lot of money there.
The third money mountain is the Internet, which according to Robert, is the way of the future.
We are now talking and living on the Internet where there are hundreds of millions of people.
You need just a few thousands and there are thousands of people on the Internet right now who would want to buy your product.
Finally, the fourth money mountain is the Marketing Mountain and it is very similar to the Internet Mountain.
The Marketing Mountain is about creative marketing of a product, service, idea or information to other people who would like to buy it.
The best way to market these information is to take information that you have and for you to sell that information.

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