Dubai is an exciting place to do business. More than 120 airlines connect it to the world. The city offers an awesome US $17-billion domestic market. It also serves as a gateway into the US $150-billion regional market in Arab countries. This multicultural city provides the perfect jump pad for startups and a road to high growth for established players. At Alex Jeffries Photography Group our job is to assist businesses - small and large - attain complete potential through commercial photography.

,What is commercial photography?

Commercial photography is marketing through pictures. It is different from photography for artistic purposes. In fact it is an entirely different genre.

,Is it effective?

The glossy pictures of food you see on a typical restaurant menu are commercial photography. The images on a menu are not intended to win the next great award at a photo exhibition in Paris or New York. Their sole aim is to sell more food. If you have ever wanted to order a new food by looking at its picture, you already witnessed firsthand how powerful a marketing tool images are. It is not for no reason they say a picture is worth a thousand words.

Who hires corporate photographers, and why?

Restaurants are not the only businesses that have a constant need for corporate photographers. Fashion companies hire them a lot more often than restaurants. Imagine buying a pair of jeans on a website or ordering a novel food in a restaurant solely through text descriptions. It will result in all kinds of hilarious situations, needless to say the whole shopping experience will become unnecessarily tedious and unintuitive. Business knows this. It's a part of the reason organizations dealing in every imaginable product are making a point to hire corporate photographers.

Where does Dubai fit into all this?

Dubai is not immune to this trend. There is an increasing demand for commercial photography services in the city. We are catering to this rise in demand by connecting your business to a professional photographer in Dubai that helps you build you a brand and increase sales.

Statistics vs. images

What is the first thing to spring to your mind when you hear "Palm Islands?" Unless you are a number-freak, the first thing to come to your mind will be the shape of the green islands protruding off the coast of Dubai. Very few people can tell the area of the islands, or the number of rooms. That is the power of commercial photography. It etches an image into consumers' minds where it stays in for a long time.

How can I benefit from this?

We take commercial photography to a whole new level by combining it with the local environment in Dubai. Our professional corporate photographers in Dubai have what is takes to take your business to a whole new growth trajectory.