As anyone who's attended one will know, trade shows are a lot of fun! Exhibitions are a chance to make new business relationships, enjoy social time and most importantly, sculpt your brand identity in a face-to-face context. Making sales may be a part of your exhibition experience, but it is chiefly the chance to bond directly with your customers that make trade shows such an important part of long-term brand strategy.

This being the case, the social skills of your brand ambassadors are vital. Choosing attractive sales staff is your key to success in employing people who firstly, attract attention; and secondly, keep it- through a clever combination of product knowledge and ready wit. Promo girls are a great choice for your exhibition stall, and make the experience memorable for your customers' experiences that are bound to be profitable for your brand in the long-term.

Attracting your customers
Good promotional staff agencies can provide you with a full exhibition package. Their staff are chosen for their outstanding looks and personality and are well-practices in drawing customers to the brands they represent. Many agencies can develop a sales strategy in consultation with you, providing promotional and freebie ideas and even designing stand-out outfits for your promotional team.

Bonding with your customers
Your agency will provide you with in-depth profiles of their skilled sales ambassadors. This will allow you to choose the promo girls that you feel will be most competent for your audience, whether promoting food and beverages, or other kinds of services. You know what kind of look and personality will best represent your brand, so choosing a good promotional agency is vital in finding the best promo girls for your purpose.

Leaving a lasting impression
Most customers (and yes, especially the male ones!) will remember a fun conversation, or enjoyable banter with a beautiful woman. By employing promo girls for your exhibition stand, you are ensuring a strong personal experience for many of your customers; an impression they'll retain, resulting in future sales and strong customer loyalty.

Promo girls at business-to-business exhibitions
Promo girls are skilled professionals whose career is built on their attractive features and magnetic personality. Promo girls at business-to-business exhibitions can create important connections, potential partners and profitable business relationships for your brand. They can really become your secret weapon when you take the time to develop a proper social strategy for business-to-business occasions.

Can you afford to go without promo girls at your next exhibition?

Trade exhibitions are fun, but they are also highly competitive arenas. Every one of your competitors will be strategising their trade show presence in order to create the strongest impact possible. It's vital that you have a core team of your own most knowledgeable staff at the centre of your stand, but its rare that your own staff will have the skills and experience to get the most out of the opportunity. The ideal promotional set up for a trade show is to have a team of highly prepared and carefully selected promo girls to draw your customers in. They can give 100% of their attention to the promotional side, while your own staff provides back-up and extra product information.