Increasing online presence to reach target specific customer segment with minimum expenditure is the most effective marketing strategy for companies all over the world. It's not always feasible to establishing a web development company wing to support online marketing strategy building and deployment. A well reputed company with dynamic experiences can take up the responsibility of online marketing with skilled workforce support. This option eliminates the need of spending valuable time and money in planning and effectively establishing an online marketing unit.

What should you look for first?

The service provider should be able to satisfy a client with the presentation of planning before implementing it. The requirement of understanding unique business needs is paramount to produce an effective development strategy. Proper and insightful analysis of company portfolio and product or services of the client is the first stepping stone when it comes to formulating development strategy. That can only be achieved with constant communication with the client and making sure the client and service provider are on the same page from the time of project initiation. No matter how big a portfolio the service provider has, under no circumstances clarification of the work process shall be ignored. Otherwise it can create a vast gap between intended and produced strategy and work process.

Why you should not ignore aesthetics?

Online marketing vastly depends on visual projection. A good designing team can make a lot of difference when it comes to attracting probable customers. The website cage should be capable of delivering a unique visual attraction and ease of navigation. Visual aspect of a website depends on current product or service focus of individual companies. With time this focuses changes. Having the flexibility of alternating focus with changing requirements of a client is a necessary factor that can only be efficiently handled by experienced designers. In the initial design, competency of designing team can be observed in flexibilities of design for future development.

What is in your web-technology checklist?

Depending on the portfolio of a particular business website, the need of internet technologies will differ. Having said that, a flawless coding increases the work efficiency of a site. Expertise in recent HTML, Java Script, JQuery, flash as designing technologies is a must have portfolio for any web development company. Use of Java, PHP, and ASP provides dynamicity to the aesthetics of a site. These technologies are extensively used in modern development. For server security, experience in server based programming will help a client in acquiring zero downtime in online services.