Product reviews are a great tactic for building links to your own website or business.
It is a tried and proven SEO tactic.
Website and digital marketing experts would say that one of the best ways to increase visitor traffic to a small business website is to have great quality links that act as a form of business promotion for you.
Experts say that the quality of your links probably make up three fourths of your Google page ranking.
Getting credible people to do product reviews and testimonials for you is a great way to do link building.
Not only do reviews provide information about the products and services that you offer and acts as free promotion to open doors to new clients, it can also provide really great quality links to your website.
As a marketing tool, it is one of the best low-cost tactics that small Australian business owners can do to grow their business.
One of the challenges being faced is to actually drive people to visit your website and increase web traffic so that the search engine ranking will increase.
More than that, a bigger challenge is to convince these people who visited your website to actually buy your product or service.
Conversion rates matter.
Be creative with how you market your review - Can you print it out and include it with orders or catalogues? There are lots of blogs and websites out there willing to do product reviews and link building.
The goal is to let reviewers get a glimpse of what you have to offer.
Sending products for review is a cost effective way to get free promotion.
The key is to actually find bloggers and other people to do a review and at the same time build links to your website.
The best are those that are in the same niche or industry as you.
Be careful in choosing these potential reviewers.
Make sure that they have enough credibility and authority to speak like they are experts at what they are reviewing.
You also want to think about the cost.
If the product is expensive, you want to have good reviewers.
But if the product is cheap then you can send out to many reviewers.
Once you have your reviewers, don't be shy to given them the format of the review that you need.
Integrating links on the review may not be automatic, so check before committing.