In the world of online search engine marketing, there are multiple schools of thought in regards to keyword focus and selection when considering search engine optimization.
When considering keywords to focus on for your business, it's important to take a few things into account.
1.
Market size and competition.
Whether you're a locally operating brick and mortar or an international web-based conglomerate, it's important to get an idea of what your competitors are doing as well as gauge the size of the market you are in before you jump straight into selecting keywords.
For more niche specific products and services this may not be too difficult to determine, but for more broad categories and businesses, proper keyword selection can make all of the difference between a profitable SEO campaign and one that is fruit less.
2.
Narrowing down keyword choices.
After you've got a better understanding of your market and what you're up against, it's time to start narrowing down your keyword focus to find phrases and search terms that are much more viable and achievable in the short and long-term.
Every business owner would love to have top placements for the broader and more searched terms in relation to their niche, but in reality these are far more difficult to achieve and may not actually be worth your while at all.
When looking at keywords we want to focus on words that are more specific, where the person making the search has an idea of what they're looking for and searches more specifically as such.
Not only are these more specific terms typically easier to achieve rankings for, but are actually far superior in regards to creating an actual conversion.
If a web user is searching a phrase like "lcd tv" they are less likely to be prepared to make a purchase as it is such a broad search query.
In congruence, a search for "LG 55' LV3700 Series LED HDTV" is highly specific where the web user knows exactly what they're looking for.
Not only is gearing SEO towards specific terms like this far easier to accomplish, but is much more likely to see a purchase or conversion made from the specific search done.
3.
Implementing SEO for keywords chosen.
Search engine optimization is no simple task, and even after narrowing down keyword selection for more specific (even long-tailed) phrases, it can take some time.
It's important to ensure that all content is 100% unique and written with a keyword density and flow that is agreeable to major search engine like Google.
Keep posts consistent and focused on the specific niche topic, as well as implementing on site SEO via navigation and static on-page content.
If done properly it's not uncommon to see noticeable search engine rankings increase in as little as a month, and become relatively stapled (with simple maintenance) in three to four months.
Be sure that any search engine optimization work you hire has proven and validated results across a variety of markets to ensure you're receiving the highest level of service possible.