Many skills are required to market and sell PrePaid Legal memberships, from prospecting skills to closing skills and leadership skills. And as you develop those skills, it can feel like a roller coaster ride of emotions as you experience both success and failure in your business. But is feeling guilty or shameful part of the package?
As I built my business, I felt more and more guilty as I exploited my relationships for the benefit of my business. You know, calling a long time friend or acquaintance out of the blue and making small to talk about their family and/or job to establish rapport. Then dropping the bomb of the "invite".
It was even a burden to go to a party and either feel guilty because I did prospect someone there or guilty because I didn't! It was exhausting and it felt bad looking at everyone as a prospect. It was a huge weight on my conscience.
It wasn't that I didn't have high regard for my product or business opportunity, it was that I didn't have high regard for my prospecting methods. So, rather than quit a great opportunity, I just modified my marketing strategy to something more in line with my values.
Luckily there have been amazing advances in technology that allow the PrePaid distributor access to the positioning power that in the past was only available to large corporations with deep pockets. Now the PrePaid legal rep can leverage technology to reach a target market of customers already looking for what you have to offer.
For example, the internet is crawling with people in need of affordable legal services. By leveraging technology you can position yourself astthe hunted instead of the hunter; in other words people come to you with a need (legal protection) and you simply fill it with your solution (membership).
The benefits of focusing your marketing on a target market and leveraging technology to reach them is that it is incredibly more effective, but best of all there is no guilt. Qualified leads actually contact you because they are already looking for what you have to offer.
Building a tremendous business based on integrity not guilt is within reach using legitimate, highly effective marketing strategies to reach the masses.