Less than 10 seconds to engage.
That's it.
Answer these questions and you'll be well on your way.
1.
Where am I? Web browsing isn't exactly a science.
Visitors can stumble on your site from anywhere and need to know where they've landed.
Immediately.
Just like when you're in a city you don't know, you look for clear road signs to make sure you're going the right direction.
Without them, you can easily make a wrong turn.
You don't want visitors to think they've lost their way when they get to your site.
Include a tag line or header that communicates quickly and clearly how you can help visitors.
And make sure it's on every page.
Visitors don't always arrive on your home page.
2.
Can you help me or my business? A visitor wants to know if your company covers their geographical area and whether you serve, for example, consumers or businesses.
3.
How can you help me? Answering this question is not as simple as listing everything that you do.
Let prospects know how they will be better off if they use your product or service.
A marketing consultant, for example, could focus on how their business can help business managers build their sales and profitability.
4.
Why you? Chances are there are at least a few other companies out there with similar products or services.
Why should prospects choose your company as opposed to one of your competitors' companies? For extra impact and credibility support your uniqueness with a testimonial.
5.
What should I do next? Even though you probably have a "Contact Us" tab, you still need a "call to action" at the bottom of your home page: clear directions on what your visitors should do next.
For example, for a no-obligation consultation, call (list your phone number).
Add some simple, eye-catching graphics and smooth functionality, and you can start turning browsers into buyers.