As a business owner in a turbulent economy, you more than likely are trying to pinch pennies every where you can.
Am I right? Did you know that studies have shown that businesses who aggressively market during poor economies rebound quicker when the economy betters itself when compared to those who do not market aggressively.
By no means does that dictate the spending of money to market your business.
By using social media sites like HARO (Help A Reporter Out), Twitter, Friendfeed, Stumbleupon, Travelblog Exchange, and Matador Travel, you can center on these almost exclusively to market my company blog.
In doing so, you will prefer this to traditional marketing because it allows you to develop relationships on a number of levels.
You can focus on building your reputation, helping people, answering questions.
The great thing about it is that things grow organically from there.
Many times, you will have access to "big names" in your industry in a way you never would through cold calling, mailing or e-mailing.
You will also find numerous business and personal relationships -- the line often blurs when dealing with social media-- that lead to project development and more marketing and PR.
In the media industry, movie project often start by developing a blog, podcast series and audio coverage of the event.
Often, other people who have been found on Twitter also are used to further procreate the message.
You will be able to turn to your social media sources, friends, acquaintances and the like in order to syndicate your coverage.
Many of the projects can evolve from the main event like an interview with a famous person or industry insider, for example - and develop through social media and community websites.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media?