June 7th was the day-the fourth coming.
Steve Jobs presented the iPhone 4 at WWDC (Apple Worldwide Developers Conference).
When Gray Powell forgot the next generation iPhone at a bar, it seemed it did to Apple what telling kids there's no Santa does to Christmas.
Many thought the leak took part of the magic away and people wouldn't care about the next Apple announcement.
Those people seriously underestimated Steve Jobs' ability to get nerds everywhere all hot and bothered.
And he did just that at WWDC, where he got loud cheers and confessions of love shouted at him.
You'd think he was Justin Beiber talking to a group of teen girls.
But we're done with the analogies, here's the specs.
iPhone 4 is the skinniest of them all.
Jobs said iPhone 4 is 24% thinner than the predecessors and is now the thinnest smartphone.
It's not just the size making iPhone 4 a looker but also the new design.
It has steel around the sides and glass on the front and back.
The screen looks better with four times the pixel density.
This means sharper text and brighter, clearer images.
Apple listened to some of the complaints.
iPhone 4 has a longer battery life-seven hours 3G talk, six hours 3G browsing, 10 hours WiFi browsing, 10 hours video watching, 40 hours music listening and 300 hours of standby.
For the mega-nerds, gyroscope has been added which makes gaming even better.
What will probably convince more people to buy iPhone 4 is the new camera system.
There's a lens in front and back, flash, tap to focus and 5x digital zoom.
The pictures taken by the new iPhone really did look better than what was cellphone picture precedent.
Video can now be recorded in HD and an iMovie app is available to do some serious movie editing.
Other fun apps coming to all iPhones this summer include FarmVille and Netflix.
Now, with multitasking (finallllllyyyy), you can watch a movie while periodically checking on your imaginary farm.
Or, listen to Pandora as you check e-mails and browse sites.
Apple's also added iBooks for the iPhone, for those people who want to destroy their eye sight.
The nice thing is iBooks is synced between iPhone, iPod and iPad automatically and for free.
If you read to page 57 on your iPhone and later use the iPad, it will open to page 57.
Neat.
Sorry Verizon customers, there was no announcement of an iPhone for you.
Jobs talked nicely of AT&T and it seems there's no upcoming divorce.
He's just never going to leave them for you.
AT&T customers, if your contract is up anytime in 2010 you can upgrade to iPhone 4 right away.
Jobs said how nice this is of AT&T.
And by nice he means, an obvious way to make sure you stay with the cell company for two more years and give them more money.
Right.
Nice.
And it's nice of you, Steve, to keep making awesome products we can't afford but buy anyway.
They're all just so pretty.
When it seemed Jobs was wrapping it all up, he threw out a surprise (as usual).
It's called FaceTime and it's pretty damn cool.
Any owner of the latest iPhone can video chat with other iPhone 4 owners.
Wow! Then Jobs presented a commercial of people using FaceTime.
When it cut to two people signing over the iPhone to communicate, it got everyone right in the heart.
Now we know we need an iPhone 4...
and to learn sign language.
Unfortunately, FaceTime only works over WiFi for the remainder of the year.
Pre-orders for iPhone 4 start June 15 and the mobs will surround all Apple and AT&T stores starting June 24th.
iPhone 4 is available in black or white and 16 or 32 GB.
It costs $199 (16 GB) and $299 (32 GB).
Apple's latest operating system, iOS 4, is available this summer for free to all iPhone owners but some nifty features like multitasking will only work on 3GS-sorry regular 3G, but you can buy a 3GS 8 GB for $99 now.
The iPhone 4 isn't the only belle of the ball.
Jobs obviously talked about the iPad as well, giving updates on its sales and happy owners.
But since the iPhone 4 is a little more affordable and newer news, it'll be all the talk at the water cooler this week.