- 1). Choose a name for your business. A business name should fit the theme of your business. Short names are usually better because people will remember them better. Pick a memorable and meaningful name.
- 2). Decide if you want to file your company as a DBA (doing business as) or using a fictitious name. Trademark the name if you want to own exclusive rights to your business name. Depending on the state, a business name different from your personal name will need a DBA. These need to be filed so a business with a fictitious name can cash checks, open bank accounts and sign contracts. Trademarking a name is not required but provides business name protection. Information on trademarking registration can be obtained through the county clerk's office, city government or state agency.
- 3). File your business name locally. Visit your local courthouse records department to search files and perform a name check to ensure your prospective name is not in use. Pay the required filing fee if it is available and acquire your business name. Change your contact information, website, email address and letterhead to reflect your new business name.
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