For 1,000,000+ businesses worldwide, Facebook for Business Marketing has become an integral part of their marketing strategy.
This article iswritten for those are interested in learning how Facebook can be used to build customer relationships and customer databases.
So, which businesses should be on Facebook for Business Marketing?If you are local business, it's entirely possible that there is some sort of comments/remarks already on Facebook from the millions of everyday people who share their joys and frustrations of their daily lives.
Take 10 minutes and use the search function.
See if you can find customers talking about your services and products.
You may even find there is a group that has formed talking about your business already.
Now before you get worried, Facebook is very pro-business and provides tools and applications to build their identity online.
It allows businesses to strike up conversations with fans and engage.
You are able to learn more about the profile of your current customers if they are on Facebook.
When you learn what your customers have in common, then you can find thousands of similar profiles online.
These could be your future customers.
Social Networking is all about conversations.
As a small business owner, your job is to encourage your current customers to leave positive comments.
Before you know it, these comments will be shared with their friends and families.
There are many ways you can encourage them to talk about your business,i.
e offer a superior service/product, discount or specials, an extra gift for your customers who leave positive comments.
The quickest way a small business can get involved in Social Networking is to create a Facebook Fan Page.
Fan Pages are great "informal" ways for people to gather and communicate.
It is very viral and more importantly, it is a free resource.
Creating a fan page is easy, and for all businesses it should take you 15 minutes to get it up and running.
Although it is easy to get up and running, you will want to spend some time customizing to stand out against your competitors.
You can install a number of different application such as new tabs to highlight your services or products, capture the name and email address of your fans, videos etc.
As soon as your fan page is up and customized, then you need to explode your fan base.
You may already have a list of existing customers who you can invite to become fans, otherwise you can use 30+ different strategies that are all free and simple to implement with the use of social networking.
As soon as you gather fans, now it's time to let your customers know that you exist.
You can do this by putting key messages in front of your customers when they need to see it.
I can't think of a better way to encourage fans into action with an offer they can not refuse?The more conversation/comments you can get on your fan page, the more profitable your business will be.
Make sure that you ask plenty of open ended questions and spark conversation between your fans.
I would suggest that you encourage honest communication and discussion.
The secret to social marketing is to be inclusive and open to feedback from your fans.
Occasionally, you might read something that you disagree with.
You just need to use discretion in dealing with these comments.
The best way is not to hide from these issue, but to deal with the comments head on.
Let fans know that you are happy with feedback and you will consider making changes if necessary if it going to help you sell more in the long run.
As you've read, it's now time that you to take a closer look at using Facebook for business marketing.
Thousands of small businesses have found customers that they didn't know they existed or other avenues to generate cashflow in their businesses.
Book an hour in your diary today and take the time to learn more about fan pages.