How do we define success in business?  This question can't be answered with a simple yes or no, as it is quite a relative discussion. Being successful in a business is not just a matter of profits alone but factors in regard to social, cultural and environmental concerns also play a crucial role. Future tourism is a vision for a sustainable industry of tomorrow.

The tourism of the future is built on success in the business and finances industry. This means balancing the increasing demand with the declining natural resources. It also means looking beyond the competitive boundaries to strike new collaborations, which reflects the needs and contribution of the employees and destined communities. Recognizing the challenges of the future and start addressing them today is also a part of the tourism for tomorrow.

Tourism is an energy-intensive industry that impacts whose core products depend heavily on the environment (both cultural and natural), the host population and the society. The world is shrinking. People are spending more on their travel for various reasons: business, education, leisure and personal.

With the advancements in technology and its extensive application, there has been a vital increase in communication and cross-cultural understanding. Travel & Tourism industry in 2013 accounts for 9% of the world's GDP and supported over some 250 million jobs. The number of international travel arrivals is expected to reach 1.8 billion by the year 2030.

For more than a decade, highlighting the economic and social benefits of this industry requires identifying the challenges ahead besides a commitment to address the current industry challenges. The tourism industry attracts a skilled workforce and develops them to support a growing demand. The industry applies latest technology to find solutions for future challenges and stimulates consumer demand for sustainable products.

Relative to globalization, the travel and tourism industry is inextricably linked to a world interconnected for the good purpose of bringing people and cultures together. The industry also has opportunities that will develop and benefit from digitalization, marketing and distribution.

Travel & Tourism is one industry which is among the most labor-intensive industries of the world. Being a dynamic and flexible industry, it is an industry of a kind that will be able to adapt to changing demand and supply pattern. With the demand within this industry increasing, finding suitable and qualified workforce to work in this sector has also become a challenge. But the future in this industry possesses the potential to create jobs and boost the whole economies.